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That’s it.® was founded in US Los Angeles in 2012 by Dr. Lior Lewensztain and it’s the No. 1 seller of fruit bars in the US. It’s also awarded the Silver Award in the “Your Healthy Living Magazine 2023 Award” in the UK. Dr. Lewensztain is passionate about plant-based food as preventative medicine, and in helping people on a large scale by creating portable, convenient snacking options made with simple, minimal ingredients. There are 3 ranges:
– Regular fruit bars are made from 100% real fruit with no preservatives, added sugar, concentrates or purees.
– Probiotic fruit bars are great for boosting your immune system and gut health.
– Mini fruit bars are just like our regular fruit Bars, but in mini form! Great for kids lunches or a quick and easy snack on-the-go.
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